We Are Knitters: Crafting a Resilient Digital Business |
作者姓名:Vanessa Hasse, Maya Kumar, Kathy Hu |
商品類型:Case (Field) | 商品編號:W27015 |
出版日期:2022/02/04 | 內容長度:20 頁 |
Many people thought of knitting as a hobby for grandmothers, but the time-honored craft had evolved into a booming business with loyal, passionate, and interactive customers worldwide. The Spanish e-commerce business We Are Knitters (WAK) spent the last decade growing into what investors called the “world leader in online knitted kit sales,” a segment of the global $100 billion knitting industry. WAK’s sales soared by 240 per cent between April 2019 .....more
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